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Be aware of ‘pinkwashing’

Kristiny Anderson

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Breast cancer.

There are many cases of this deadly disease. We do our best to raise awareness for the cancer. We host runs, donate money, and color our products pink.

But the terrible irony is the pink products you buy actually contain carcinogens. This means they have been linked to cancer.

Problem?

According to the American Cancer Society, about 246,660 new cases of invasive breast cancer will be diagnosed in women in a year, and about 40,450 women will die from breast cancer. People may think think early detection is the solution for breast cancer right.  It’s important, but prevention is key. 

Many companies have a questionable practice of “pinkwashing.” These companies use pink ribbon symbols as a marketing technique to sell their products. At the same time, the product contains ingredients that have been linked to cancer.

An egregious example would be Chambord’s pink version of its raspberry liqueur with the slogan “Pink Your Drink.” Really?

The Susan G. Komen for the Cure charity produced it’s own perfume called “Promise Me,” and it’s ingredient list, according to Breast Cancer Action, contains several dubious ingredients linked to cancer.

And then there is KFC (as if the omission of the word “fried” makes this food acceptable).  The National Cancer Institute warns people that friend food is no business, particularly if you are trying to avoid cancer.  But, KFC still produced the pink bucket.

How paradoxical.

Pink washing is as cancerous as cancer itself. Many people die from breast cancer every day. Think before you pink.

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Be aware of ‘pinkwashing’